When selling your home, you must realize that it's not likely that the right buyer will simply walk through
the door on their own. Generally, a buyer must be attracted to your home through the use of a variety of marketing techniques.
That means using a real estate professional to implement a successful marketing campaign. You'll want an agent who will make
the best use of available advertising, real estate marketing programs and state of the art computer technology. And, you'll want
your agent to have a number of open houses to expose your property to a wide variety of home buyers. Your agent should also make
his or her colleagues aware of the features and benefits of your home. Many Coldwell Banker Burnet home sales occur as a result
of internal networking as a way of exposing a home to the many buyers who are currently working with other Coldwell Banker Burnet
agents.
We will be responsible for the marketing activities necessary to sell your house. This includes the creation of a comprehensive
marketing plan designed to expose your property to the right prospective buyers. We will select from the following marketing
activities when creating your home marketing plan:
Classified & Display Advertising in Local Newspapers
Classified & Display Advertising in Major Daily Newspaper
"Homes" Magazine Advertising
Distinctive Homes Magazine Advertising
Direct Mail Advertising
Outbound Telemarketing
Door Knocking/Neighborhood Canvassing
Office Tour & Realtor Open Houses
Networking Throughout Coldwell Banker Burnet Sales Team
Consumer Open Houses
Lawn Signs & Directional Arrow Signs
Printed Feature Sheets/Flyers
Promotion on the Internet
Placement in the MLS system
Public Relations & Special Events
Other advertising and marketing activities as determined by your agent
